Has anybody had experience with data from Google Adwords?

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Has anybody had experience with data from Google Adwords?

Art Kendall
An NGO has contacted us at Statistics Without Borders for help with data gathered by using Google Adwords.  They should be phoning me today.

Has anybody on the list had experience with data from Google Adwords?

Art Kendall
Social Research Consultants
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Re: Has anybody had experience with data from Google Adwords?

Mike
On Tuesday, May 23, 2017 8:41 AM, Art Kendall wrote:
> An NGO has contacted us at Statistics Without Borders for help with
> data
> gathered by using Google Adwords.  They should be phoning me today.
>
> Has anybody on the list had experience with data from Google Adwords?

I have no experience with Google Adwords but you might want
to take a look on their website for what Adwords is supposed to
do and measure:

(1)  The "How to Use Google Adwords" webpage (why
do I think that it promises more than it can deliver?):
https://www.marketingprofs.com/chirp/2017/31883/how-to-use-google-adwords-11-steps-to-success-infographic

(2) The Metrics Used page:
https://www.marketingprofs.com/marketing/library/30/metrics-roi

It wasn't immediately obvious to me what datasets/database
look like or what format they take but snooping around the
website might locate information.  I think being familiar with
business analytics jargon would also be useful (lots of abbreviations
are used).

-Mike Palij
New York University
[hidden email]

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